Oh, brother! This week’s blog is dedicated to my brother, Albert. Albert and I have one of the most interesting brother-sister relationships people have encountered. We are exactly three years and a week apart so we constantly are bickering at each other. One thing we both do love is movies. For Albert, his favorite growing up was Jurassic Park. I probably have seen the Jurassic Park series more times than I can imagine.
Anytime I visit Universal Studios, my brother instantly comes to my mind. Even though he swears he rode the Jurassic Park ride at Universal Studios Orlando, I know deep down inside he has not. My camera roll is often loaded with pictures of Jurassic Park merchandise because I’m sending them all to him seeing which one he wants. (Yes, he is 24 and still wants Jurassic Park merchandise.)
Two years ago when Jurassic World came out Albert and I went to go see the movie. I had just finished my freshman year of college and knew that I wanted to pursue a career in marketing. From the moment the first scene was shown, all I can think about were the brands using Jurassic World for product placement.
I spent the whole movie focusing on the brands rather than watching the movie and seeing the plot unfold. Sure, I know some crucial points of the movie but one of the most crucial points was where I discovered that I knew I wanted to do product placement.
My brother will go on rants about how awesome that scene was but I would talk about it in the stance of product placement. I left the movie just talking to Albert about all the brands in just that one scene. I knew I had found my dream job, brand marketing, after our conversation. Brands like Samsung, Oakley, Ben & Jerry’s and much more were featured in just one scene. One of my favorite part of that scene is when Jimmy Buffet, himself, is having a margarita at Margaritaville (HUGE product placement for the restaurant) and runs out of the restaurant with the margarita because of the dinosaurs attacking. It was a great way for not only Jimmy Buffet to continue his personal branding but also for Margaritaville. It was also a great tie-in for Universal Studios theme parks since Jimmy Buffet has Margaritaville’s at City Walk. It does not matter if a dinosaur was attacking you, you still need to be chilled out with a margarita in hand.
Thank you, Albert, for forcing me to watch the Jurassic Park series with you. If it wasn’t for you, I would not be where I am today.
I didn’t know it then but thanks for helping discover what I want to do as a career.